About Us

Potclays PYOP (Paint Your Own Pots)

Welcome to Potclays PYOP where you'll find everything you need (and more!) for Paint Your Own Pottery! We have deep stocks on a massive range of bisque and glazes, tools and equipment. Get in touch if you need trade discount for your ceramic cafe or paint your own pottery business.


We've been a leading supplier of PYOP products since the late 1980's and in that time have established strong ties with many leading US companies such as Mayco Colors, Bisque Imports, L&L Kilns, Ohio Ceramic Supply (stocking major mould brands such as Duncan, Arnels and Claymagic), National Artcraft and Rubber Stamp Tapestry.

Take a tour around our showroom

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We run a comprehensive and great value programme of courses and product training days in collaboration with Mayco, Bisque Imports and our UK based specialist tutors.

You're sure of a warm welcome (and a cuppa!) when you visit our showrooms in Stoke-on-Trent where you can see our full range of products first-hand and talk to us about your needs.

We offer qualified, honest, no-obligation advice on setting up new PYOP businesses such as ceramic cafes and we don't impose long shopping lists for new business set-ups as do some other suppliers. We never 'hard sell' or try to talk you into buying products you don't really need. We're happy to tell you about our best-sellers, and if you're just starting out, the essentials you will need to get going.

 We have attractive discount arrangements for trade and education against all of our products - please talk to us for more details.

So, now you know a bit about us, we'd like to know a bit about you! Call for a chat, drop us a line by email, or write us a good old fashioned letter. We love hearing from our customers old and new and finding out what everyone is up to.

Why not submit photos of your works of art and details of how they were made to our gallery where they can be displayed for all to see? This is a great way to give your business some free exposure!

Thanks for popping by and we hope you enjoy our website!

The Potclays Limited Group of Companies

mce_images/potclays-image.jpgFounded in 1932, the Potclays Group presently comprises the holding company, Potclays Limited, and three subsidiaries: The Potters Clay & Coal Co. Ltd., Potclay Kilns Ltd and Forward Transport Ltd. 

Several other companies have been merged into the group during its history including Harry Fraser Ltd. in 1976, H.&.L Kilns Ltd in 1983, Claytec (UK) Ltd in 1992 and D.J.Shaw in 1992. The group is a relatively small one employing about 45 people. 

We operate from two sites: The Potters Clay & Coal Co. Ltd, which is the oldest member of the Group, still operates from the original site where it was founded in 1932. Called 'Swan Works' (in Brownhills, South Staffordshire), it functions as our main clay mine and clay processing. The other companies are based in Etruria, Stoke-on-Trent:  Material processing, glaze manufacture, kiln manufacture, warehousing, showrooms and main offices are located at Albion Works.