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Terms and Conditions

Our voucher terms & conditions can be found at the bottom of this page


The following rules and regulations apply to all visitors to or users of this Web Site. By accessing this Web Site, user acknowledges acceptance of these terms and conditions. Potclays Limited (hereinafter Potclays) reserves the right to change these rules and regulations from time to time at its sole discretion. In The case of any violation of these rules and regulations, Potclays reserves the right to seek all remedies available by law and in equity for such violations. These Rules and regulations apply to all visits to the Potclays Web Site.


Potclays hereby authorises you to copy materials published by Potclays on this Web Site solely for non-commercial use within your organization. No other use of the information is authorised. In consideration of this authorisation, you agree that any copy of these materials which you make shall retain all copyright and other proprietary notices in the same form and manner as on the original. Except as specified above, nothing contained herein shall be construed as conferring by implication, estoppel or otherwise any license or right under any patent, trademark or copyright of Potclays or any third party.

All the contents on this site are protected by copyright except as specifically permitted herein, no portion of the information on this website may be reproduced in any form, or by any means, without prior written permission from Potclays. Visitors or users are not permitted to modify, distribute, publish, transmit or create derivative works of any material found on this site for any public or commercial purposes. 


User access to this Web Site is governed by all applicable laws. All information available on the Web Site is subject to U.K. Control laws and may also be subject to the laws of the country where you reside.


The taking of payment from you by Potclays does not indicate that a contract has been formed between you and Potclays. By placing a telephone order or by completing and submitting the electronic order form including your payment details you are making an offer to purchase goods which, if accepted by us, will result in a binding contract. Payment will be refunded to you if your offer is later refused or rejected by Potclays.


The trademarks, logos and service marks ("Marks") displayed on this Web Site are the property of Potclays or other third parties. Users are not permitted to use these Marks without the prior written consent of Potclays or such third party which may own the Mark.


Although Potclays has attempted to provide accurate information on the Web Site, Potclays assumes no responsibility for the accuracy of the information. Potclays may change the programs or products mentioned at any time without notice. Mention of non-Potclays products or services is for information purposes only and constitutes neither an endorsement nor a recommendation. 

All information provided on this website is provided "as is" with all faults without warranty of any kind, either expressed or implied. Potclays and its suppliers disclaim all warranties, expressed or implied including, without limitation, those of merchantability, fitness for a particular purpose and noninfringement or arising from a course of dealing, usage, or trade pradctice. Potclays and its suppliers shall not be liable for any indirect, special, consequential, or incidental damages including, without limitation, lost profits or revenues, costs of replacement goods, loss or damage to data arising out of the use or inability to use this site or any Potclays product, damages resulting from use of or reliance on the information present, even if Potclays or its suppliers have been advised of the possibility of such damages.


Except as required by law, Potclays will maintain the confidentiality of all personal information transmitted to Potclays by the user. Any feedback you provide at this Web Site shall be deemed to be non-confidential and Potclays will have no obligation to protect such information and may use such information in any way it chooses. 


Because international information is provided at this Web Site, not all products or programs mentioned will be available in your country. We welcome enquiries from overseas but due to import restrictions on some countries and freight costs we may not be able to supply certain overseas countries. EEC enquiries are welcome.


This Web Site may contain links to third party sites. Access to any other Internet site linked to this Web Site is at the user's own risk and Potclays is not responsible for the accuracy or reliability of any information, data, opinions, advice or statements made on these sites. Potclays provides these links merely as a convenience and the inclusion of such links does not imply an endorsement.


Access to and use of password protected and/or secure areas of the Web Site is restricted to authorised users only. Unauthorised individuals attempting to access these areas of the Web Site may be subject to prosecution.


All our calls are recorded for training purposes.

Delivery & Returns

PLEASE NOTE: Any free delivery offers exclude economy red clays

Read our Delivery & Returns information carefully here


General Conditions of Sale

These Conditions of Sale apply to goods and services sold by Potclays Ltd, or anyof its subsidiary companies and are for trade use only.

Operation & Jurisdiction

Orders are accepted and goods and services supplied only in accordance with the terms of our Conditions of Sale as printed here unless specially varied by us in writing. Any conditions sought to be applied by the customer which conflict with these Conditions of Sale will be deemed and treated as is applicable. These Conditions of Sale shall be construed and operated in accordance with the English law and any contract incorporating these conditions shall be subject to the exclusive jurisdiction of the English courts. If any provision of these conditions is held by any competent authority to be invalid or unenforceable, in whole or in part, the validity of the other provisions of these Conditions and the remainder of the provision in question shall not be affected thereby.


Credit is allowed to Education Authorities and similar bodies and will be allowed to other customers by prior arrangement and upon production of acceptable trade and bankers references. Payment of credit accounts is to be made within 30 days of invoice unless otherwise agreed. Non-compliance may result in automatic withdrawal of credit facilities.

Interest on Overdue Accounts

If accounts are not paid within the specified period we reserve the right to charge interest at the rate of 1.5% per month or part month on any amounts overdue.

Passing of Risk and Property

Risk or loss or damage to the goods supplied shall pass to the customer at the point of delivery. However the goods remain our property until paid for in full to Potclays Ltd.


a) Prices in our current price list supersede those given in previous publications and are subject to alteration without notice. All prices printed in catalogues, price lists, advertising material or elsewhere and including any stated verbally are intended for guidance only and unless otherwise agreed in writing, orders will be invoiced at prices ruling at date of despatch.

b) Quotations will be firm for 28 days unless otherwise stated.

c) Any error or omission in any sales literature, quotation, price list, invoice or other document or information issued by us shall be subject to correction without any liability on our part.

d) Unless otherwise stated, all prices are nett ex-works Stoke-on-Trent, carriage and VAT extra.


Where we have separately quoted for delivery, or the price of the goods specifically includes delivery, then the goods will be delivered at quoted cost and at our risk to the customer's premises. Delivery will be to the nearest practicable point to the customer's premises. Unpacking goods and moving them into position is however the purchaser's responsibility unless alternative arrangements have been agreed. Please see this link for further information. Although we make every effort to adhere to stated delivery times,we shall not be liable for the consequence of any delay, howsoever caused.

Split Orders

If an order cannot be fulfilled in its entirety and needs to be despatched as separate consignments, multiple delivery costs will be incurred unless otherwise agreed. We will notify customers of any order shortages prior to despatch.


Raw materials, clays, glazes, colours, tools and most equipment is packed in non-returnable packing, the cost of which is included in the product prices shown in theprice list. Extra charges for packing larger items eg. the crating of kilns and machinery will be advised if incurred.

Descriptions, Specifications and Performance

a) All descriptions and specifications given in any written form or verbally are for the purpose of general guidance and no guarantee of any kind is to be implied by such information nor is it to form part of any contract.

b) Technical information and data regarding the properties of materials or the performance of machinery and equipment is based on the results obtained under our test conditions or upon data from manufacturing suppliers. It is given in good faith but no warranties or guarantee are to be implied unless given in writing for specific batches of materials or specific items of equipment.

c) We reserve the right without prior notice to discontinue any product or to make design changes or modifications as part of our continuous programme of product improvement, or to assist product availability.

d) Goods are offered on the basis that the Buyer has taken all reasonable measures to confirm their suitability for the Buyer’s own particular product and production methods.

Loss or Damage in Transit

Where goods are supplied on carriage-paid terms we will replace or at our option and at our expense make good any items or component part lost or damaged in transit provided that:

a) In the event of non-delivery/partial loss customers must give notice to us in writing within fourteen (14) days after the despatch date given on our invoice or delivery note.

b) In the case of damage, the carriers receipt should be endorsed appropriately and the customer must advise Potclays in writing within three (3) days of receipt. Wherever possible, consignments should be examined in the presence of the delivery driver and any damage immediately notified. If this is not possible, the delivery note should be signed as ‘Goods Unexamined’ and thorough inspection arranged within 24 hours. Damage must then be reported to Potclays and to the carrier within three (3) days of the delivery date. Please note that a ‘clear signature’ (ie. signing for receipt of the goods but without endorsement) denotes safe receipt and no responsibility can then be accepted by the carriers or by Potclays for any damage subsequently discovered.

Returned Goods and Handling Charge

Subject to our prior consent having been obtained, products can be returned to us in an unused condition within 30 days of invoice date and stating relevant invoice number. An administrative charge will be levied of 10% of the net value plus transport if applicable but subject to a minimum charge of £2.00 and contingent upon the salvage value of the returned merchandise. The above does not apply to merchandise returned because of some defect or due to some error on our part. Full credit will be given in these circumstances. However, customers must contact us in advance to make arrangements for the safe transit or collection of the goods.


We will exchange any goods found unsatisfactory but sell only on the condition that our liability is limited to the necessary cost of testing and exchange and that each consignment of materials is sample-tested for bulk use. No allowance can be made for materials after one month from time of despatch. Defects in any items or in any delivery constituting part of a contract shall not entitle the buyer to withhold payment or refuse delivery for the remainder of the contract. All warranties, guarantees and conditions other than those herein expressed or specially referred to whether implied by Common Law, Statute, Custom of the Trade or otherwise are hereby expressly excluded. This clause however does not affect the statutory rights of a customer who is a ‘consumer’ within the meaning of the Unfair Contract Terms Act 1977.We shall not be liable for any defect in the goods arising from any drawing, design or specification supplied by the Buyer. We accept no liability in respect of any defect arising from fair wear and tear, negligence, wilful damage, abnormal working or storage conditions, failure to follow our instructions, misuse, alteration or repair of the goods without our approval. Subject to the terms of the Consumer Protection Act 1987 we shall not be liable for any consequence or indirect loss suffered by the Buyer whether this arises from a breach of a duty in Contract or Tort in any other way.

Kilns, Machinery and Equipment

We will replace any defective article or part arising from faulty workmanship ormaterial (fair wear and tear excepted) free of charge subject to the terms andconditions of the warranty for that article or part. Customers must read the instructionssupplied with the article or part thoroughly before first use.

Agents, Distributors and Subsidiary Companies

We reserve the right to pass on customers' orders to subsidiary or associate companies, officially approved agents, or distributors who will accept the order in accordance with these Conditions of Sale.

Returned Goods

Goods must not be returned without prior approval and documentation from us.

Trading Overseas

The Conditions of Sale printed here apply equally to goods supplied for delivery outside the UK unless by prior arrangement they are modified or specially excluded in writing. Additionally however: a) Payment to be in sterling on a cash with order or irrevocable and confirmed letter of credit basis unless other facilities have been agreed. b) All quotations are f.o.b. UK port plus packing at cost unless otherwise indicated. c) Insurance quoted includes Marine (W.P.A) and All Risks cover and is normally for an amount exceeding the CIF value by 10%. d) Extra cost will be incurred if "Euro" pallets or crating is required.

Please Note: The conditions above are for commercial transactions. Separate terms apply to Consumers. Prices quoted are trade prices and do not include VAT which must be added. Prices do not include packing/delivery costs, however, all prices include the cost of standard pallets unless otherwise stated. A guide to carriage costs is given in our price list. Special delivery arrangements and extra carriage costs apply to kilns and machinery and other certain products. Prices quoted are correct at time of going to press but are subject to change without prior notice. Please check current prices before ordering.We are continually trying to improve our products therefore product specifications may change from time to time. 


Please find below the terms and conditions for all recent offers and promotions. If you require online ordering support, please email us.




Please note the face value of gift vouchers and voucher codes is gross (inclusive of VAT).

  • £25 voucher code applied at checkout is worth £20.83 net (before VAT). Therefore, the minimum goods spend for the code to be valid is £20.83 net (excluding delivery charges).
  • £50 voucher code applied at checkout is worth £41.67 net (before VAT). Therefore, the minimum goods spend for the code to be valid is £41.67 net (excluding delivery charges).
  • £100 voucher code applied at checkout is worth £83.33 net (before VAT). Therefore, the minimum goods spend for the code to be valid is £83.33 net (excluding delivery charges).



In addition to our normal terms and conditions of sale which can be viewed above:-

  • This is an online-only event therefore these offers are not valid for orders placed by email, over the phone or in our showroom.
  • Regrettably we cannot accommodate collections of sale orders at this time.
  • Full payment must be made at the time of order.
  • Credit facilities are not available for the duration of the online sale event.
  • Discounts apply to in-stock items only and we reserve the right to cancel any back-orders received for out-of-stock goods.
  • Sale discounts/promotions may not be used in conjunction with any other offer or discount e.g. Potters Association or educational discount.
  • Discounts, promotions and product availability subject to change at any time.
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