Contact Us

Take a Virtual Tour of Potclays
Potclays Ltd,
Brickkiln Lane, Etruria,
ST4 6JW (Customer Entrance 6’10” Max)
ST4 7BP (Goods In)

Tel: 01782 219816

Fax: 01782 286506

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Sat Nav Users

For directions to our main front entrance, please use the postcode of the adjacent property ST4 6JW (447 Etruria Road). Please note that there is a height restriction of 2 metres (6ft10") at this entrance so if you are in a high vehicle we recommend that you use the Brickkiln Lane "Goods Inwards" Entrance ST4 7BP.

Advice for Icy/Snowy Conditions

In adverse weather conditions, please call to check we are open before making your journey. This applies especially to Saturday mornings when we operate skeleton staffing.

Access to much of our site involves travelling up or down a slope. In icy or snowy conditions please take extreme care when walking or driving on our site. We would strongly recommend that our customers use the Brickkiln Lane "Goods Inwards" Entrance to access our site in such weather conditions instead of the main front entrance.


  • Visitors from the North should leave the A500 at the A53 junction, turn right and first left.    
  • Visitors from the South should leave the A500 at the A53 junction, turn left and first left again.    
  • Goods Vehicle access is only via Brickkiln Lane ST4 7BP, reached from the A52 (Shelton New Road) junction with the A500.


There is very limited on-site parking available free of charge (around 20 spaces). On event days we encourage visitors to alleviate parking congestion by travelling by public transport.

In and around Stoke

Click here for recommendations on where to stay and what to do in and around Stoke.

Hours of Business (Offices/Showrooms)

Monday - Thursday 8.30 to 16.45
Friday 8.30 to 15.45
Saturday 8.30 to 11.45

* We strongly urge our customers to check stock availability before making a special journey *


Our loading yard closes for pallet collections and deliveries at 16.30 Mon-Thurs and 12.30 on a Friday unless agreed by prior arrangement, and is closed on Saturdays.

We close for English bank holidays, and over the Christmas period. Please call to check before making a special journey on 01782 219816.

Visting Swan Works

We regret we can no longer accommodate goods collections from our Swan Works site near Brownhills.

Swan Works Map