Contact Us

Take a Virtual Tour of Potclays
Potclays Ltd,
Brickkiln Lane, Etruria,
ST4 6JW (Customer Entrance 6’10” Max)
ST4 7BP (Goods In)

Tel: 01782 219816

Fax: 01782 286506

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COVID-19 STATEMENT 29/05/2020 

We remain closed to all visitors except pre-arranged order collections. Read the latest update here>

We are closed at weekends until further notice.

Sat Nav Users

For our main front entrance please use postcode ST4 6JW. Please note that there is a height restriction of 2 metres (6ft10") at this entrance so if you are in a tall vehicle we recommend that you contact us to arrange access via our Brickkiln Lane Goods Inwards Entrance ST4 7BP.


  • Visitors from the North should leave the A500 via the sliproad at the A53 junction, turn right at the roundabout (3rd exit) and take the first left into the cul-de-sac for our front entrance.    
  • Visitors from the South should leave the A500 via the sliproad at the A53 junction, turn left at the roundabout (1st exit) and take the first left again into the cul-de-sac for our front entrance.    
  • Goods Vehicle access is only via Brickkiln Lane ST4 7BP: From the A500 Northbound, take the sliproad at the A52 (Shelton New Road) junction, turn left onto A52, then turn right at the traffic lights into Brickkiln Lane. Continue to the end of the Brickkiln Lane to reach the Potclays gates.


There is very limited on-site parking available free of charge (around 20 spaces). On event days we encourage visitors to alleviate parking congestion by travelling by public transport.

In and around Stoke

Click here for recommendations on where to stay and what to do in and around Stoke.

Hours of Business (Offices/Showrooms)

Monday - Thursday 8.30 to 16.45
Friday 8.30 to 15.45
Saturday 8.30 to 11.45

* We strongly urge our customers to check stock availability before making a special journey *


Our loading yard closes for pallet collections and deliveries at 16.30 Mon-Thurs and 12.30 on a Friday unless agreed by prior arrangement, and is closed on Saturdays.

We close for English bank holidays, and over the Christmas period. Please call to check before making a special journey on 01782 219816.

Advice for Icy/Snowy Conditions

In adverse weather conditions, please call to check we are open before making your journey. This applies especially to Saturday mornings when we operate skeleton staffing.

Access to much of our site involves travelling up or down a slope. In icy or snowy conditions please take extreme care when walking or driving on our site. We would strongly recommend that our customers use the Brickkiln Lane "Goods Inwards" Entrance to access our site in such weather conditions instead of the main front entrance.

Disability Provisions

We will always make every effort to accommodate those with physical disabilities. Our factory is a very old and rambling building (it was a Victorian teapot factory in a former life) and access to our upper showroom, classroom and WC’s is only made possible through the use of temporary ramps. Please speak to us before visiting so we can discuss how to best meet your needs.

Visting Swan Works

We regret we can no longer accommodate goods collections from our Swan Works site near Brownhills.

Swan Works Map